Richard Hutchinson, Aviagen® Turkeys Ltd (ATL), Sales and Marketing Director addressed members of the Hungarian Turkey Association in Budapest with a presentation reviewing the development of the turkey industry in the past, present and future.
The Conference was well attended and provided a good opportunity to share views and discuss the opportunities for turkey production over the next 10 years.
ATL is focused on a balanced breeding programme to produce the most efficient breeds for the European Market. Breed performance, efficient management, product development and good marketing were key drivers in developing the market.