Langue 
At the end of last month, Clay Burrows (Managing Director of ATL) delivered a key presentation at AVECs Turkey Strategy Workshop in Brussels. This workshop focused on “Shaping The Future of Turkey Production in Europe” bringing together industry leaders, and producers.
Clay presented “The Current Landscape of Turkey Production in Europe”. Presenters also included Naum Babaev from Damate, & Albert Davleyev from AGRIFOOD Strategies who discussed Marketing Strategy insights in the meat sector.
The meeting held an engaging Q&A Panel Discussion, allowing participants to ask questions and exchange ideas directly with the speakers.
To conclude the day, following the context of the mornings presentations, participants split into groups to brainstorm and identify the weaknesses and threats that affect the turkey sector, as well as the strengths and opportunities to change and improve the state of turkey within Europe. The findings from these brainstorming sessions will be brought together in a future workshop, to develop an industry wide marketing campaign aimed at improving the future of turkey production.
